Web Strategy by Jeremiah

In my early morning blog reading, I was stunned to receive a tweet from Paul Mooney indicating there was news breaking yet again on Twitter. In horror, we watched in real time using Summize first hand accounts of Bangalore residents tweeting their experience –before major news sources were able to publish.

I scoured back a few pages in summize (Twitter search engine) to see reports coming in about “two blasts” then “four blasts” then “Six blasts”, all of this was coming in near real time. Unfortunately there is some noise, as not all of the reports were accurate. Here are some select tweets that caught my eye.

“i hear the ambulance sirens” -@abhin4v

“-bangalore - be calm and be brave. the blasts were aimed at creating panic only” -@pavanaja

“Just heard about the blasts in Bangalore. Rushing to pick wife up.” -@simplylezz

“@ClaudiaBliss Thank you, made it safe. It’s not as bad as the TV makes it out to be.” -@simplylezz

Mukund, a Silicon Valley resident happens to be in Bangalore and was been reporting via twitter.

Although the point of this post is to show how quickly news spreads, some were killed by these blasts, I give my best to their friends and families during this tragedy.

Update: Finished an inquiry call with a client in Bangalore (had to use skype) he conveyed that out of 7 bombs only one person was killed was a relief. The city is on ‘red alert’ lots of police checkpoints he feels secured at home, there are even ID checkpoints at his condo complex.

Left Image: Josh Bernoff, on his Keynote Presentation at Forrester’s Consumer Forum 07, demonstrates a “Judo throw” –a metaphor of deflecting negative brand attacks into momentum for your energy, although they sustained a few bruised ribs, I often think of Dell (previous Groundswell Award winner) as a good example.

Forrester is recognizing excellence from companies that are accomplishing business objectives using social applications and technologies. We want to hear how you’ve used the many tools out there to actually make a difference with your customers, prospects, or maybe employees. Colleague Josh Bernoff has more details on the blog, if you’ve worked with me, you know I’m interested in seeing actual business results –show how you’ve moved the needle.

So, if you work for an agency, brand, or maybe are with a boutique, get your case study together and submit. I’m looking forward to reviewing all the great work folks have done. I look forward to recognizing your great work, on a related note, check out my posts tagged case study or read my reports to see what I think is effective.

Also, Josh’s “assailant” seen tumbling through the air is a martial arts expert, and coincidently the editor of my last report, thankfully Harley Manning is alive and well.